our bodies, our inspiration
When thinking about clothing, we believe it’s the fabrics that really count. From how we feel when we wear them, to being mindful of the production process, fabric choice is key in staying connected to both our bodies and the environment.
our fabrics:
WHAT ARE OUR FABRICS MADE OF?
We use recycled yarns from two sources:
- Post-consumer waste – made from fishing nets and used carpets that have undergone a unique recycling process to produce new yarns.
- Post-industrial waste - yarn that originates from the remnants of other production activities and has undergone a process to convert it into something new.
We are in an ongoing quest to be at the front line of eco-friendly technology. Here’s a sneak-peek of our plans for the near future ...
- Bio-degradable yarns - because your undies shouldn't outlive you.
- Natural dyeing techniques - nature is colorful as it is.
- Garment recycling service - everyone deserves a second chance.
- Exploring new recycled materials - repurposing is the name of the game!
WHY DID WE CHOOSE THESE YARNS?
With so many types of yarn to choose from, the aim was to connect our vision of sustainable fashion, together with raw materials that result in soft, comfortable fabrics – and so, reach a perfect balance between the two.
The result is unique. Our fabrics perform better, are softer, and last longer than your average pair of underwear.
HOW DO WE DYE OUR FABRICS?
Our fabrics are dyed using eco-friendly Italian machinery – NRG by Flainox – and as a result, we save up to 70% water, electricity and chemicals (compared to other industry-standard dyeing processes).
Most importantly, we are offering you the most sustainable option - Undyed. Avoiding the dyeing process altogether is significantly reducing the chemical usage in our products.
For those who prefer a more natural shade – look for our RAW color.
our colors
HOW DO WE SELECT OUR COLORS?
After meticulous planning and fabric development, we wanted a color palette that would reflect our products’ natural and renewable characteristics.
We selected seasonless colors that would stand the test of time, bypassing trends and flairs of the moment. They had to be easy to wear and to enhance many skin tones - reflecting our values of inclusivity and appreciation for diversity.
We wanted each color to be independently beautiful yet aesthetically harmonious as a team, creating endless mix & match possibilities.
our product:
WHAT INSPIRES OUR DESIGNS?
We focused on offering easy, straight-forward garments, the staples of any wardrobe, for different body shapes. To us, it was a little like creating the perfect white T-shirt, but for the underwear world.
For many women, the main issue with their existing bras is a lack of comfort. Whether it’s the straps, the wires, the cups, the padding, or the fabric itself – the bra has a lot of elements that make it tricky to wear for ten hours straight, sometimes longer. When designing our bras, we focused on remedying those issues. Simplifying shapes, emphasizing the fabrics and prioritizing comfort. Our shapes are minimalist, clean and smooth and they’re a precise fit without the extra fuss.
