doing it better…
at every step
at every step
By nature, our seamless technology offers a sustainable solution, using circular knitting to reduce waste in production. But we’re also realistic about human nature and aim to balance consumer desire with real needs. That’s why every product we develop not only looks great, but is functional, comfortable and designed to last
fiber to fabric
Durability and quality are at the forefront when we develop our fabrics, but we also use sustainable fibers wherever possible:
Our recycled nylon is stronger and softer than most other underwear and activewear fabrics. It’s made from pre-consumer waste in a special process that reduces energy consumption by 77% and CO2 emissions by 75%.
Also many of our garments contain ECONYL® yarns, a regenerated nylon created from waste. It’s exactly the same as brand new nylon and can be recycled, recreated and remoulded again and again.
color & dyeing
The majority of our fabrics are dyed using eco-friendly machines – NRG by Flainox – which save up to 70% water, electricity and chemicals, compared to the industry average.
We also believe that some things are better left alone. Our RAW color is completely undyed and untouched.
For the rest of our shades we’ve focused on seasonless, nature inspired colors that stand the test of time.
Perhaps you really can judge a person by who they’re friends with – so we like to build relationships with good people.
Our raw materials are certified by the Global Recycled Standard, ensuring a high recycled yarn content. And our garments have OEKO-TEX® certification, meaning that every one of our products has been tested for harmful substances.
Our manufacturers have the highest standards in both eco and ethical responsibility, including factories that are powered by solar energy.
On the sustainable journey, every detail counts and we pay close attention to our eco-responsibilities.
Our labels and packaging are made from recycled and regenerated materials wherever possible and our poly bags are biodegradable.
We also organise beach clean up initiatives – after all, plastic waste looks better on us than in the ocean.
For us, it’s about doing as much as we can, every step of the way