our concept

Our advanced seamless technology offers a sustainable solution, using circular knitting to reduce waste in production. But we’re also realistic about human nature and aim to balance consumer desire with real needs.

This is why our multifunctional, versatile pieces are produced consciously, and intentionally, using premium quality recycled materials that allow our products to last longer, and wear beautifully.


fiber to fabric

When it comes to fabric developments, sustainability is at the forefront - all the while ensuring the utmost in quality and durability.

Our premium recycled nylon is stronger and softer than most other underwear and activewear fabrics. It’s made from pre-consumer waste in a special process that reduces energy consumption by 70%.

Also many of our garments contain ECONYL® yarns, a regenerated nylon created from nylon waste, otherwise polluting the Earth. It’s exactly the same as brand new nylon and can be recycled, recreated and remoulded again and again.


color & dyeing

The majority of our fabrics are dyed using eco-friendly machines which save significant water & electricity consumption compared to the industry average.

We also believe that some things are better left alone. Our RAW color is completely un-dyed and untouched.

For the rest of our shades we’ve focused on seasonless, nature inspired colors that stand the test of time.


environment- focused production

Since inception we've been using 85% recycled materials (way above industry standard); currently our new production is made with 100% sustainable raw materials.

Our manufacturers have the highest standards in both eco and ethical responsibility, including factories that are powered by solar energy.

Our raw materials are certified by the Global Recycled Standard, ensuring a high recycled yarn content. And our garments have OEKO-TEX® certification, meaning that every one of our products has been tested for harmful substances.


the details

On the sustainable journey, every detail counts and we pay close attention to our eco-responsibilities.

Our labels and packaging are made from recycled and regenerated materials wherever possible and our poly bags are biodegradable.

For us, it’s about doing as much as we can, every step of the way.